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Certifications

HSMAI certifications are only available in English.

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Certified Hotel Sales Leader

You’re a hotel sales leader and want to be recognized for your knowledge, experience, and capabilities in the discipline.

HSMAI’s Certified Hotel Sales Leader (CHSL) certification recognizes and validates the knowledge, experience, and capabilities of hotel sales leaders.

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Certified Revenue Management Executive

The exclusive CRME certification demonstrates to yourself, your employer, your colleagues, and your peers that you are a professional in the field of revenue optimization with tactical and strategic expertise in identifying business opportunities, maximizing profits, and driving growth, and fostering a revenue management culture within your organization.

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Certified Hospitality Digital Marketer

It’s already tomorrow. Digital marketing is marketing – and a lot more. And what once was a way to set yourself apart is now a professional necessity.

Globally recognized certification, CHDM is for established hospitality digital marketing professionals who want to demonstrate their proficiency, and sales, marketing, and revenue optimization professionals who want to expand their current role or move into a digital role, upskill and become more proficient, and better understand how digital marketing intersects with and impacts

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Certified Hospitality Business Acumen

In partnership with Russell Partnership Technology, HSMAI offers the CHBA — an online training and professional certification course in business acumen that is relevant, respected, and recognized by professionals in more than 40 countries.

This five-week course encompasses eLearning, simulation, and web conferencing and is completed entirely online, much of it at your own pace. The program places participants in the seat of a hotel general manager to make decisions on pricing, marketing and advertising, staffing, and capital investment in a live simulated competitive set over a 12-month business cycle.

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Certified Revenue Management Analyst

The Certified Revenue Management Analyst (CRMA) Certification is designed for hospitality students whose aspirations are focused on a career in hotel revenue optimization and for hospitality instructors looking to supplement their revenue management curriculum.

As a faculty member, preparing your hospitality students for a career in revenue management and ensuring they are armed with an understanding of revenue optimization principles is essential.

As a student studying revenue management, you are looking for an edge that will set you apart from your peers. You can now prove your knowledge by earning a globally recognized certification administered by HSMAI.

Explore our student certification, the CRMA, created by hoteliers that recognizes students for their understanding of the application of revenue management concepts and is an important tool in the teaching process for faculty.

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